Healthy fast-food chain Freshly Chopped has opened a new flagship outlet in Donegall Square West in Belfast, with franchise owner and foodservice firm Mount Charles pledging to donate surplus food to homeless people in the city.
Mount Charles will partner with The Welcome Organisation, a Belfast-based charity that provides a range of potentially life-saving services to people affected by homelessness, to distribute unused food from Freshly Chopped every night.
A "Responsibility To Minimise Food Waste"
Speaking as Freshly Chopped opened its doors in Donegall Square West for the first time, head of sales and marketing at Mount Charles Gavin Annon said, "As a foodservice company operating across the UK and Ireland, we of course feel a big responsibility to minimise food waste wherever possible.
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"This new commitment with The Welcome Centre will mean that no good quality, fresh produce from Freshly Chopped that could be eaten will go to waste. We know that homelessness in Belfast is a serious issue and we’re glad to play a small part in helping feed people in real need."
Northern Irish Expansion
The Donegall West Square flagship store opening follows the successful launch of a Freshly Chopped outlet on Ulster University’s Belfast campus in October.
Gavin Annon aseerted, "We are delighted with how well received our outlets at Ulster University, Belfast and Donegall Square West have been so far...The next stage of the Freshly Chopped expansion in Northern Ireland will be the opening of a new store in Belfast International Airport in early 2019. The brand has already proven to be an excellent investment for us, as we strive to deliver customers the greatest possible range of choice, quality and value when it comes to our foodservice offering across the Mount Charles portfolio."
Freshly Chopped was developed to meet the needs of the growing number of Irish consumers who want a great tasting meal that is healthy, delicious, and fresh. Full calories are counted for each salad, wrap and sandwich and Freshly Chopped offers a delivery, collection, take-away and dine-in service, with fast meal service times.
© 2018 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.