Supermac's Launches New Trademark Attempt

By Steve Wynne-Jones
Supermac's Launches New Trademark Attempt

Irish fast food chain Supermac's has made another attempt at securing a trademark application with the EU, having been refused one earlier this year.

Although the Galway-based outlet originally intended to appeal the decision by EU Office for Harmonistation in the Internal Market, now the EU Intellectual Property Office (EUIPO), it will instead make a entirely new application.

“The ruling earlier this year wasn’t logical in that allowed us to use the Supermac’s brand but not allow us to use the brand to sell what we make," said Supermac's founder Pat McDonagh.

The decision, which did grant the Supermac’s name a trademark in Europe, ruled the restaurant cannot use its brand name to sell meat, hamburgers, poultry, fish, chicken nuggets or onion rings, effectively making it worthless to the brand.

The EUIPO agreed with fast food giant McDonald's claim that the similar name of the two franchises would confuse people on mainland Europe.

"We learned a lot from the last application and in order to put that into effect, we thought it better to re-apply and discard the appeal,” added McDonagh.