In December 2012, Bookassist catapulted to the world stage claiming the highly coveted award of World’s Leading Booking Engine Technology Provider at the World Travel Awards. The award came just as Bookassist was about to launch a major upgrade to its booking engine software. “Having won the award, even before this upgrade, is recognition of the real difference we make to our clients business” says Bookassist founder and CEO Dr Des O’Mahony. “Our industry peers voted Bookassist’s software and service approach to be second to none. This upgrade further endorses our customer focus, and enhances conversion rates for our partner hotels in the process.”One of Bookassist’s strongest selling points is their dynamic pricing function as it offers a serious advantage for conversion compared to the static approach to best rates on online travel agent sites (OTAs) Dynamic pricing automatically calculates new total-stay pricing when certain conditions are met, for example stay three nights and get the third night for half price etc. The upgrade takes this winning concept much further. Using a calendar-like display, the system shows a price range (from €A - to €B) on non-stay dates so that the customer is aware that there may be a lower rate achievable. The system also “sells” any discounts by displaying a clear "advertisement" listing the types of discount that are available if the customer changes their dates.