Diageo Relaunches Consumer Information Website Drink IQ
Diageo Ireland has announced that it has relaunched its consumer information website, drinkiq.com, the aim of which is to provide consumers with knowledge and tools to make informed choices concerning...
Diageo Ireland has announced that it has relaunched its consumer information website, drinkiq.com, the aim of which is to provide consumers with knowledge and tools to make informed choices concerning alcohol.
The relaunch of the site follows the recent launch of Diageo's 10-year sustainability action plan, "Society 2030: Spirit of Progress", of which the promotion of positive drinking is a key part, and, according to the drinks company, commits to a step change in Diageo's work globally to prevent underage drinking, drink-driving and binge drinking over the next decade.
Diageo said that the relaunch of Drink IQ will help to deliver on the company's target to reach one billion people globally with dedicated messages of moderation through its brands by 2030, and that the website will provide a vital resource to champion health literacy and tackle harm.
The newly relaunched website features lifestyle articles on topics such as "drinking and your body" and "drinking and your mind", as well as government guidance concerning alcohol consumption and a new AUDIT (Alcohol Use Disorder Identification Test) tool that helps people to understand their consumption patterns and find further information from health services if necessary.
Diageo Ireland Managing Director Statement
Diageo Ireland managing director Oliver Loomes stated, "Promoting moderation and responsible drinking is a key part of our Society 2030 ambition, and Drink IQ is a key step forward in our long-term global target to reach one billion people with messages of moderation over the next ten years. We believe that alcohol can be part of a balanced lifestyle, and it is essential for our consumers to make informed choices if and when they decide to drink."
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