Drapilux Launches New 200° Collection
Published on Oct 5 2012 11:42 AM in Technology
Drapilux is launching its new and exciting 200° collection this month. What makes it so unique is that the customer can choose from seven high-quality basic products and six ‘theme worlds’, combining...
Drapilux is launching its new and exciting 200° collection this month. What makes it so unique is that the customer can choose from seven high-quality basic products and six ‘theme worlds’, combining them with various designs and colours to meet specific tastes and requirements. Such a wide range of combination options allows for around 1,500 new fabric variations. “It’s our biggest collection to date,” says Dr Norbert Rehle, head of sales at drapilux. The new prints are possible because of an innovative textile printing process where the colours are applied at a temperature of 200°C. “Individuality is currently all the rage, even when it comes to interior design,” explains Kirstin Herrmann, trend expert and head of the drapilux design workshop. “People want their furnishings to reflect their requirements and personality.” The new drapilux-200° collection takes this development into account. Customers begin by choosing from seven different fabrics, depending on the desired function and opacity. Then, the themes available are the natural world of ‘Summer in Småland’, ‘Trip to Cornwall’ and ‘Alpine Garden’, as well as mechanical themes such as ‘Cyberworld’, ‘Northern Lights’ and ‘Blueprints’. Finally, the customers choose colours best suited to the project at hand. It is an ideal solution for creative minds that wish to create individual decorative fabrics step by step. “We found inspiration in current trends, literature and city breaks,” explained Herrmann. “The result is designs with various styles – comprising patterns large and small, as well as drawing, painting, watercolours, graphics and floral motifs.” With its wide range of ‘theme worlds’, the drapilux 200° collection invites you to embark on a virtual journey – to Cornwall or maybe into the world wide web.