The worldwide web turned 25 last month and, in that relatively short space of time, things have come a long way. Almost every aspect of life can now be made more convenient online, from the sourcing of news to buying groceries and booking a table at a restaurant.
With the rise of mobile technology we now have online access 24 hours a day, available in almost every conceivable location. Online has also changed the way that consumers interact with hospitality operators, such as online reviews, table bookings and even being able to order a drink from your seat.
The internet has also started to change the way hospitality operators interact with their food & drink suppliers and distributors too, which was highlighted by the recent launch of a state-of-the-art online trade website ‘edwarddillondirect.ie’ by premium spirit and wine distributor Edward Dillon. “We understand that convenience in ordering is key in an industry where working unsociable hours is commonplace,” commented Andy O’Hara, chief executive of Edward Dillon & Co.
“We know that managers want to be front-of-house during busy periods, rather than on the telephone with suppliers, so by creating a website that will allow our customers to purchase products online at any time of the day, and from any location, we’ve made this process easier and more streamlined for our customers across the country.”
Karl Cooney, F&B manager at The Morgan Hotel confirms as much. “I find the Edward Dillon online ordering system to be a fantastic tool,” he says. “It keeps me updated in real time with any product offers available and allows me to see the full spirit portfolio at the click of a button. I can now place my orders from anywhere and I also don’t have to worry about my orders being incorrect as it cuts the risk of human error in half.”
He adds, “it also helps with pricing. In a market where pricing is key, this online ordering tool has the most up-to-date pricing and is updated with changes as they are implemented, which keeps both myself and my accounts department happy. I would recommend this to any business looking to speed up their ordering process in a very user-friendly fashion.”
The new website has been created by hospitality e-commerce specialist iTradeNetwork using their online ordering platform ‘Storefronts’, which was created for drink and foodservice suppliers, wholesalers and distributors who want to trade online. It provides them with an easy-to-use, branded website, which is able to deal with the complexity of selling within the hospitality sector.
It gives their customers the benefit of being able to order anytime of the day in almost any location. If you would like to find out more information about how Storefronts could work for your business visit www.supplierstorefronts.co.uk where you can see more information, including case studies from a range of suppliers and wholesalers including Molson Coors, Matthew Clark and Cuisine de France.