The production rate of Irish whiskey Bushmills is set to “effectively” double following the decision of its Mexican controlling company, Jose Cuervo, to inject at least £30 million (approximately €41 million) into a new distillery, thedrinksbusiness.com reports.
The money will be poured into the Irish facility in increments of £3 million (around €4 million) over the next ten to 15 years, Jose Cuervo has said. Some of this capital will be used to construct a tourist centre, which will allow visitors to explore the processes and history of Bushmills' production.
The Mexican drinks multinational, which purchased the Irish whiskey brand from Diageo last year, controls a number of whiskey and tequila brands, including its flagship Jose Cuervo Tequila.
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© 2015 European Supermarket Magazine – your source for the latest retail news. Article by Peter Donnelly. To subscribe to ESM: The European Supermarket Magazine, click here.