Diageo has announced that it has partnered with Ireland-based international property development company Ballymore to transform 12.6 acres of its St. James's Gate site into a new urban quarter that will be called the Guinness Quarter.
Diageo and Ballymore plan to preserve the heritage assets of the site while creating a new urban neighbourhood that is planned to be the first zero carbon district in Dublin.
The Guinness Quarter is intended to be a seamless union of residential living, community, entrepreneurship, creativity, sustainability, commerce, culture and public space.
"A Unique And Extraordinary Place"
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Diageo Ireland managing director Oliver Loomes stated, "St. James's Gate is a unique and extraordinary place. We are committed to a long-term sustainable future for the site and are delighted to be moving closer to our vision of opening streets, creating spaces and generating opportunity in the Guinness Quarter. As we move into the next chapter of this 261-year-old brewery, we are very excited about the possibilities of creating a quarter that will form part of the fabric of the city for generations to come. Since our announcement in 2017, we have been committed to doing it right and know that Ballymore share our vision for the future of the site. We look forward to partnering with them on this exciting project. Our ambition is also to work with the Iveagh Trust, one of Dublin's largest social housing providers, as a partner in this project."
Meanwhile, Ballymore chairman and chief executive Sean Mulryan commented, "We are truly honoured to have been chosen as Diageo's development partner for the Guinness Quarter. With 40 years of experience in delivering complex urban regeneration sites in city centre locations across Europe, we are confident we have the team to deliver. I am looking forward to leading the team in bringing this special place to life."
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