Drinks Industry Group Of Ireland Analysis Warns Of Two-Tier Recovery In 2022

By Dave Simpson
Drinks Industry Group Of Ireland Analysis Warns Of Two-Tier Recovery In 2022

A new Drinks Industry Group of Ireland (DIGI) analysis has warned of a two-tier recovery in 2022, with the hospitality sector facing major post-COVID-19 challenges.

DIGI Analysis

In a statement published on its website, DIGI said, "40,000 fewer jobs in drinks and hospitality industry in 2022 as impact of pandemic set to continue despite predicted economic recovery - new analysis

"New Drinks Industry Group of Ireland (DIGI) analysis warns of two-tier recovery in 2022, with hospitality facing major post-Covid challenges

"DIGI analysis of DCU economist report suggests weakened tourism demand will impact employment

  • "DIGI predicts 140,000 people will be employed by drinks and hospitality businesses in 2022, down from almost 180,000 in Q4 2019
  • "Rural areas, women, and young people likely to be disproportionately affected by industry contraction
  • "DIGI calls for 7.5% reduction in excise tax in October's Budget to help the industry weather difficult trading environment, maintain the predicted 140,000 jobs and support sustainable recovery in 2022 and beyond
  • "DIGI chair: 'Only by making it easier for the drinks and hospitality industry to do business can Ireland avoid a two-tier recovery.'

"The drinks and hospitality industry is set to employ 140,000 people in 2022 - 40,000 fewer than in Q4 2019, the last pre-pandemic quarter, according to new analysis published today by the Drinks Industry Group of Ireland (DIGI).


"Among the 40,000 fewer jobs are an estimated 12,700 15–24-year-olds and almost 22,000 women.

"This is despite the broader economy’s ongoing recovery as the country approaches full vaccination.

"DIGI's estimates are based on analysis of the latest industry employment report, Structure and Performance of National and Regional Employment in the Hospitality Sector of Restaurants, Hotels and Public Houses, researched and authored by DCU economist Anthony Foley. Foley’s report shows that the accommodation and food service sector, which includes most drinks and hospitality businesses, employed almost 180,000 people in the last quarter of 2019.

"However, DIGI predicts that the likely substitution of some staycation demand with overseas sun holidays, some element of consumer reluctance, and the overall weaker national and international demand for travel and tourism - which in Ireland heavily involves drinks and hospitality businesses - means some pubs, restaurants, and hotels will not return to their pre-pandemic employment levels in 2022.

"In response, DIGI has called for the government to reduce Ireland's excise tax rate, which is the second highest overall in Europe, by 7.5% in October's Budget.


"'Ireland's high rate of excise, which represents a significant cost, is forcing drinks and hospitality businesses to make growth-limiting sacrifices,' said Liam Reid, Chair of DIGI and Corporate Relations Director at Diageo Ireland.

"'At such a precarious time for the industry, every euro matters. Money taken by the government in excise tax is money that could be spent by pubs, hotels, and restaurants on recovery and investment.

"'A 7.5% reduction in excise tax would have an immediate impact and mean more money for businesses to weather what is likely to be a difficult year and, potentially, maintain current staffing levels, hire new staff, invest in premises, and improve product and service offerings to the benefit of domestic and international consumers. Crucially, it will greatly support the industry to maintain the predicted 140,000 jobs.'"

Employment Breakdown

DIGI continued, "According to DIGI, Dublin is likely to have 11,690 fewer drinks and hospitality jobs next year compared to Q4 2019, the largest figure among all Ireland’s regions. However, many rural communities are largely or wholly dependent on tourism, much of it seasonal, for jobs and revenue.

"In Q4 2019, the last quarter unaffected by the pandemic, in the South-West region, which includes the counties of Cork and Kerry, 8.9% of the adult population were employed in drinks and hospitality jobs (in Kerry alone, 10.5%). However, DIGI predicts 6,730 fewer jobs in the South-West in 2022 compared to Q4 2019.


"The situation is similar in other regions. DIGI predicts 5,830 fewer jobs in the Mid-East in 2022; 3,730 fewer in the West; and 3,690 fewer in the South-East.

"Some population groups are more vulnerable to this contraction than others. In Q4 2019, women comprised the majority, 54%, of those employed in drinks and hospitality, compared to 46% in total employment; in the Midlands region, 67% of all drinks and hospitality employees were female. The sector is also relatively young: in Q4 2019, 31.8% were between 15 and 24 years of age, compared to 11.2% in total employment."

Two-Tier Recovery

DIGI added, "DIGI believes that it should be the government and industry's 'collective goal' to return to the Q4 2019 total of 180,000 drinks and hospitality jobs 'as quickly as possible' in 2022.

"'Only by making it easier for the drinks and hospitality industry to do business can Ireland avoid a two-tier recovery, where work-from-home multinationals and professional services companies emerge from the pandemic relatively unscathed, even better off, and the most important domestic industries are left struggling,' said Mr Reid.

"'Ireland has the highest excise on wine, the second highest on beer, and the third highest on spirits, despite us producing some of the world's most famous drinks products and the importance of drinks and hospitality businesses to Irish tourism.


"'In high-income European countries like France, Germany, Spain, and Italy, where drinks and hospitality businesses are equally important to international exports and tourism, excise tax is significantly lower. For example, a pint of beer served in a German bar is levied with just 5 cents of excise compared to 55 cents in Ireland. In France, a glass of wine has an excise tax of just 1 cent, and in Italy and Spain zero.

"'In Italy, excise tax on a 70cl bottle of Irish whiskey, which is €2.90, is lower than the excise tax on a bottle of Irish whiskey produced and sold in Ireland, where it is €11.92.

"'Lowering excise tax on drinks products by 7.5% requires no new legislation or EU approval. The government can do it quite literally overnight, with overnight benefits for drinks and hospitality business owners and their employees.'"

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