Drumshanbo Gunpowder Irish Gin is looking to expand in the Asian travel retail market.
Drumshanbo Gunpowder Irish Gin has been available for purchase in the duty free area of Hong Kong's international airport since April of this year.
Markets Of Interest
Pat Rigney, founder of the Shed Distillery, where Drumshanbo Gunpowder Irish Gin is produced, told The Irish Times, "The markets that are going to be of interest to us are China, Japan, South Korea, Vietnam and Singapore.
"The company has signed up importers for Vietnam, Malaysia, Singapore and the Philippines. And we have an eye on China…Gin is a relatively small category in this part of the world, but it is growing. What’s exciting for us is that all the travel retail operators know our brand and respect it.
"When I arrived in Hong Kong the other day, I was hugely proud to see Drumshanbo Gunpowder Irish Gin on the shelves, both for ourselves and for Leitrim. They’ve reordered twice from us already. We are very excited about Asia, but it is going to be a long-term play."
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