East African Breweries expects its sales to recover from a COVID-19-pandemic-induced slump in its second half to June, its outgoing chief executive has said, as nations in the region relax measures to curb the spread of the virus.
The brewer, which is controlled by Britain's Diageo Plc, recorded a 3% drop in net sales for its first half to the end of December as sales were pummelled by the closure of bars. Post-tax profit plunged by a third.
Net sales will start to grow again, EABL's outgoing chief executive, Andrew Cowan, told a virtual investor briefing.
"We do believe the restrictions we have in East Africa are time-bound," he said, adding that the expected arrival of COVID-19 vaccines and fairly low cases of new infections in Kenya will also aid a rebound.
The company, which dominates the regional alcohol market with Tusker beer and Johnny Walker Scotch whisky among other brands, turned to electronic commerce last year to prop up sales.
It set up an online distribution platform through which consumers can order drinks, and partnered with delivery firms such as Glovo to deliver them straight to their homes.
The share of that distribution channel has grown 10 times from pre-pandemic levels, Cowan said, without sharing actual numbers.
Electronic distribution, along with a shift to more canned drinks and disposable glasses, is likely to keep growing as bars in Kenya have reopened with shortened hours and consumers are still opting to buy online, he said.
EABL, which operates in Kenya, Uganda and Tanzania, recorded strong sales growth in Tanzania and Uganda in the first half, helping to offset a steep drop in Kenya, which accounts for two-thirds of sales.
High Demand For Gin
It also reported rapid growth in its spirits category, driven by high demand for gin.
"Gin is exploding across East Africa," Cowan said.
The demand for the spirit is driven by a growing base of young urban consumers, incoming group CEO Jane Karuku said.