Bord Bia Announces Strategies To Aid Food Sector During COVID-19 Crisis

By Dave Simpson
Bord Bia Announces Strategies To Aid Food Sector During COVID-19 Crisis

Bord Bia has announced a €1 million marketing grant scheme for manufacturers to accelerate e-commerce and expand marketing activities amid the regularly changing trading conditions caused by the COVID-19 crisis.

The deadline for applications for the scheme is April 16.

The organisation has also developed a "Navigating Change" hub for its website, which provides access to details of grants, market insights, business supports, expert webinars and podcasts for food industry businesses and professionals.

"An Unprecedented Challenge"

Bord Bia chief executive Tara McCarthy stated, "[These] supports are highly tailored to tackle the specific impacts the COVID-19 crisis is having on the Irish food, drink and horticulture industry. A core dynamic has emerged whereby food and drink companies are seeing a dramatic reduction in demand from food service customers countered by spiking demand in retail, for different products. At the same time, factory floor constraints, supply chain challenges and varying international market dynamics all have the potential to cause significant disruption.

"COVID-19 is an unprecedented challenge for our industry. The scale and enormity of the challenges we face are changing rapidly and so too must our supports. The Bord Bia team around the world is fully committed to supporting the food industry [as its adapts] to new market conditions to survive today and to reset with the ambition of winning again as markets recover."

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