The 148th Open at Royal Portrush in Co. Antrim generated more than £100 million of economic benefit for Northern Ireland, according to an independent study commissioned by The R&A and new figures released by Tourism NI.
The Open injected £45 million in new money into Northern Ireland's economy, according to the study by Sheffield Hallam University's Sport Industry Research Centre (SIRC).
Northern Ireland also gained £37.3 million in destination marketing benefit from over 5,400 hours of global television coverage, and an additional £23.7 million has been identified by Tourism NI in advertising equivalent value for Northern Ireland golf tourism, monitored in other media coverage across the island of Ireland and internationally.
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The SIRC study, which was commissioned by golf's governing body, The R&A, and supported by Tourism NI and Causeway Coast and Glens Borough Council, also concluded that the Causeway Coast council area alone received a £26.21 million injection of new money from The Open.
"A Groundbreaking Event For Tourism In Northern Ireland"
In a statement on Tourism NI's website, the organisation's chief executive, John McGrillen, said, "The 148th Open at Royal Portrush was a groundbreaking event for tourism in Northern Ireland and its success further demonstrates Northern Ireland's ability to seamlessly deliver world-class events which have a very positive impact on the local economy.
"Behind the scenes, a huge partnership effort across government, Causeway Coast and Glens Council, PSNI, Translink and Tourism NI delivered an unforgettable week for players and spectators alike."
© 2019 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.