General Industry

Beyoncé And Jay-Z Help The Louvre Attract Record Number Of Visitors

By Dave Simpson
Beyoncé And Jay-Z Help The Louvre Attract Record Number Of Visitors

The Louvre has announced that a music video by Beyoncé and Jay-Z set in the iconic Parisian museum helped boost its visitor numbers to a record 10.2 million last year, the most for any museum in history.

A rebound in tourist numbers to Paris, following a drop after Islamist militants killed 130 people in the French capital in November 2015, also helped the museum achieve a 25% increase in visitors on the previous year.

The Louvre said it was happy at the response to the video by Beyoncé and her husband Jay-Z for the song "APES**T" in which they perform in front of the Mona Lisa, the Venus de Milo and other famous artworks. It has been viewed nearly 150 million times on YouTube.

"It is good to see that these American artists, creators of today, are interested in a museum of archaeology and ancient art," Louvre director Jean-Luc Martinez told Reuters.

The Louvre's previous record was 9.7 million visitors, in 2012, when the museum inaugurated its Islamic Art section and held exhibitions on Leonardo da Vinci and Raphael.


Three-quarters of the visitors are foreigners, with about 1.5 million American and one million Chinese tourists.

French Centre For National Monuments Reports Record Numbers

Indicating that the sometimes violent "yellow vest" protests in the final weeks of last year had not damaged tourism, the French Centre for National Monuments also reported record 2018 numbers, with 10.2 million visitors, up 8%, to the 100 sites it manages. The previous record was in 2014.

The Arc de Triomphe, despite being closed for two weeks last month after being defaced by yellow vest protests against government reforms, was France's most popular monument in 2018, with 1.7 million visitors, followed by the Mont-Saint-Michel island in Normandy, with 1.4 million.

Full-year tourist numbers for the Paris region are not yet available, but in the first half of 2018 it booked a record number of 17.1 million arrivals and said it was hoping for a full-year record of 50 million.

News by Reuters, edited by Hospitality Ireland. Click subscribe to sign up for the Hospitality Ireland print edition.