Bord Bia Announces Virtual Bloom Festival For 2021
Bord Bia has announced the 2021 Bloom gardening and lifestyle festival will be a virtual event due to the ongoing threat to public safety from COVID-19.
"An Online Celebration Of Gardening Across The Country"
Bord Bia said, "On the fifteenth consecutive year of the festival, a programme of initiatives and online events created in partnership with some of Ireland's leading garden designers and long-time festival participants will bring the joy of Bloom to life in a new and uplifting way."
Bord Bia added that it will be partnering "with RTÉ for an online celebration of gardening across the country, from country lawns to city balconies.
"Full details of initiative will be announced in the coming months."
"Excited To Continue To Bring The Joy And Benefits Of Gardening To The Public"
Bord Bia CEO Tara McCarthy said, "I want to thank all of Bloom's fans as well as the hundreds of growers, designers, contractors, exhibitors and sponsors for their continued support as we plan this year's festival. Bord Bia Bloom would not be possible without their passion and enthusiasm, and while we are very disappointed we can't gather in the Phoenix Park [where the festival usually takes place], the Bloom team is excited to continue to bring the joy and benefits of gardening to the public this summer."
© 2021 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.