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Fáilte Ireland to Tender its Creative Accounts

By Steve Wynne-Jones

Fáilte Ireland has put its creative advertising and media-buying accounts out to tender, seeking pitches from external agencies.

The domestic tourism body is, according to the Irish Times, seeking a bid from a agency with digital, social networking and direct marketing skills.

The campaigns will predominately deal with domestic tourism but “occasionally there may be a requirement to execute some activity internationally”.

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Its current creative agency DDFH&B created the #ThisIsLiving campaign in 2014, encouraging Irish people to stay in ireland for their travels, that featured genuine footage from Irish holidaymakers' trips (above).

PHD media is the incumbent media planner and buyer.

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