General Industry

Fáilte Ireland Welcomes Golf Tour Operators To Golf Tourism Convention

By Dave Simpson
Fáilte Ireland Welcomes Golf Tour Operators To Golf Tourism Convention

Fáilte Ireland welcomed 50 international golf tour operators to the Slieve Russell Hotel Golf & Country Club in Co. Cavan on Monday 19 September for the first in-person Golf Tourism Convention in two years.


The convention, organised in partnership with IAGTO (International Association of Golf Tour Operators), is a sales event for overseas golf operators to meet directly with Irish golf industry suppliers to negotiate overseas business for the years ahead. Over 80 Irish golf industry representatives were in attendance including suppliers from Northern Ireland who were recruited in partnership with Tourism Northern Ireland.

The event is part of Fáilte Ireland's efforts to drive greater demand for golf tourism in 2023 and beyond. International buyers who are attending this year's convention represent some of the biggest producers of golf business as well as those with the most potential to grow golf tourism into Ireland. They have been selected from core golf tourism markets and emerging markets, including the US, Canada, Great Britain, Germany and the Netherlands. Tourism Ireland, which promotes Ireland as a holiday destination overseas, is also in attendance at the conference.

The two-day trade event kicked off on Monday 19 September with a golf tournament at the PGA National accredited Slieve Russell Hotel Golf & Country Club. The full day workshop will take place today (Tuesday 20 September) and will facilitate over 1700 face to face meetings between Irish suppliers and international tour operators.

Following the two-day convention, the tour operators will be brought on a familiarisation trip to experience some of the best courses in Ireland right across the island's four programme brands, Ireland's Hidden Heartlands, The Wild Atlantic Way, Ireland's Ancient East and Dublin.



Speaking about the importance of golf tourism to Ireland, Martin Donnelly, golf tourism development manager at Fáilte Ireland, said, "With Ireland's world-class golf product, experienced Irish based golf buyers and a motivated, capable industry, golf tourism will play an important part in supporting tourism to rebound quickly. In 2019, Ireland welcomed over 221,000 visitors whose primary purpose of travel was a golf holiday, and they spent €300 million in the local economy. As such, golf is seen as a fundamental lever in driving Ireland's tourism industry back to pre-COVID performance levels and beyond. Due to pent up demand from 2020 and 2021, our golf tourism pipeline is very strong for this year and that looks to continue into 2023. However, Ireland will continue to rely on tour operators based overseas to support us in communicating the benefits of travelling to Ireland to play golf amongst their clients and that is why this convention is such an important platform in growing their understanding of what Ireland has to offer."

IAGTO chief executive Peter Walton added, "After two years apart, this week's Golf Tourism Convention and associated inspection trips will be instrumental not only in getting both sides of the golf tourism industry back together again, but also in showcasing the significant investments and developments that have taken place or are underway throughout the country. The convention represents a unique opportunity for hotels, golf courses and other golf tourism industry suppliers to get in front of leading decision makers from golf tour operators from all key markets who are responsible for driving golf tourism to Ireland. Business will be signed and customer experience will be enhanced, as a direct result of the interactions this week."

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