The agency tasked with promoting Co. Sligo to national and international markets, Sligo Tourism, has launched a new social media focussed digital marketing campaign called "Sligo Stories".
Sligo Tourism is encouraging Sligo residents and visitors to the county to share their favourite story about Sligo on social media using the hashtag #SligoStories.
Key Objectives And Elements
The key objective of the marketing campaign is to grow the number of overseas visitors to the region, as well as the amount of money tourists spend in the county.
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Key elements of the campaign include the development of visitor experiences and packages which tourists can pre-book and buy online through the recently relaunched website sligotourism.ie. These packages will focus on the off-season and shoulder months of the tourism calendar, which traditionally stretch from October to March.
Sligo Tourism will collaborate with a number local tourism networks while running the campaign, including Adventure Sligo, Sligo Food Trail, Sligo Walks, and South and West Sligo Tourism.
Sligo Tourism manager Neil Faulkner stated, "We are really excited to announce this new 'Sligo Stories' tourism campaign supported by the Sligo Tourist Development Association, Sligo LEADER Partnership and our local hotels. We have just kicked off our social media campaign this month, and will follow with a brand new suite of new photography and two new promotional videos, all set to be released over the coming months."
© 2019 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.