General Industry

Survey Shows Northern Ireland Exceeds Visitor Expectations

By Dave Simpson
Survey Shows Northern Ireland Exceeds Visitor Expectations

A new "visitor attitude" survey released by Tourism NI has revealed that a friendly welcome, beautiful scenery and landscapes, quality attractions, and a rich historical and cultural offering have helped Northern Ireland meet and exceed the expectations of 97% of leisure visitors.

Tourism NI's director of business support and events, Aine Kearney, stated, "It is clear that local people and those who work across the tourism and hospitality sector play a major part in the success of Northern Ireland's tourism offering, as evidenced by the results of our visitor attitude survey."

Kearney added, "Overall, these findings demonstrate that Northern Ireland has a tourism offering to be proud of that can attract people from across the world to visit. Once here, it is the welcome they receive and the friendliness, professionalism and experience they have with local people and staff, be it in a hotel, café, bus, taxi or anywhere else that leads them to recommend Northern Ireland."

Friendliness, Accommodation, Attractions, Scenery And Beaches

The visitors who took part in the survey all gave Northern Ireland over eight marks out of ten for friendliness.

Meanwhile, 94% of those who took part in the survey reported that their accommodation met or exceeded their expectations when it came to quality, value for money and customer service, and 87% of leisure visitors travelling with family said that Northern Ireland's attractions were family friendly and suitable for all ages.


Those who took part in the survey also gave Northern Ireland high marks for its scenery and the cleanliness of its beaches.

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