Tourism Ireland, together with four tourism companies from Ireland, attended the British Masters at The Belfry Hotel & Resort in Great Britain last week.
One of the DP World Tour's annual golf competitions, the British Masters attracts thousands of spectators each year - providing a platform to showcase Ireland's golf offering. Tourism Ireland is reminding golfers that The Open will return to Royal Portrush in 2025 and Adare Manor will host the Ryder Cup in 2027.
Julie Wakley, Tourism Ireland's head of Great Britain, said, "Our presence at this year's British Masters is an excellent opportunity to remind golfers that Ireland offers some of the very best golf in the world, as well as spectacular scenery and fantastic experiences.
"Golf is the world’s largest sports-related travel market and Tourism Ireland is working hard to drive home the message that a golfing holiday in Ireland is about much more than a round of 18 holes - the combination of our world-class golf and our unique brand of hospitality plays a key role in attracting golfers from Britain and elsewhere around the world."
In recent months, Tourism Ireland has been leveraging the tourism potential of golf tournaments in other important golf markets, including the Dutch Open in Cromvoirt, the European Open in Hamburg, the Scandinavian Mixed in Stockholm and the International Open in Munich. Tourism Ireland will also attend the Ryder Cup in Rome, the PGA Championship in Wentworth and the Open de France in Paris, all in September, as well as the DP World Tour Championship in Dubai in November.
© 2023 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.