Tourism Ireland has welcomed the upcoming visit by US president Joe Biden to Ireland in April to celebrate the 25th anniversary of the Good Friday Agreement.
Commenting on the tourism potential of the visit by US president Joe Biden next month to celebrate the 25th anniversary of the Good Friday Agreement, Niall Gibbons, chief executive of Tourism Ireland, said, "The visit by President Biden will be a wonderful opportunity to showcase the island of Ireland to a huge audience of potential holidaymakers across the United States, and indeed around the world, and has the potential to deliver a major boost to Irish tourism in 2023 and beyond.
"A large media contingent will travel to Ireland to cover the visit, bringing the story to millions of people in the United States and elsewhere around the world and providing a truly unique opportunity to highlight the island of Ireland as a wonderful holiday destination."
St Patrick's Day Activity
Get a FREE Digital Subscription!Enjoy full access to Hospitality Ireland, our weekly email news digest, all website and app content, and every digital issue.
Tourism Ireland's welcoming of Biden's visit comes as the tourism marketing organisation engages in a programme of activities to showcase Ireland in the run-up to St Patrick's Day.
Activity by Tourism Ireland to capitalise on the St Patrick's period to promote Ireland has included the organisation sponsoring and having a presence at London's St Patrick's Day Festival this year, promoting holidays to the island of Ireland in Trafalgar Square, as well as showcasing the north-west and the island of Ireland to potential Scottish holidaymakers at the Glasgow St Patrick's Festival's annual Family Fun Day.
Read More: Tourism Ireland Promotes Ireland At Glasgow St Patrick's Festival
© 2023 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.