Tourism Minister Unveils New Strategy To Grow Tourism From Britain

By Dave Simpson
Tourism Minister Unveils New Strategy To Grow Tourism From Britain

Great Britain offers considerable potential for Irish tourism, according to a new strategy just launched by Minister of State for Tourism and Sport Brendan Griffin.

The strategy was developed by Tourism Ireland, Fáilte Ireland and Tourism NI in close collaboration with a wide range of industry partners in both Ireland and Britain.

The strategy sets out a target to grow revenue from British holiday-makers in Ireland by 25% to €705 million by 2022 while ensuring continued regional growth and season extension.

"Real Opportunities" To Grow Tourism From Britain

Griffin stated, "I am delighted to launch this new strategy which shows real opportunities to grow our tourism business from Great Britain significantly over the next few years. Notwithstanding the uncertainty around Brexit, Britain remains one of our most important tourism markets and I urge the tourism sector to get behind this new strategy and to work closely and proactively with Tourism Ireland, Fáilte Ireland and Tourism Northern Ireland.

"In Budget 2019, Minister Ross and I secured an additional €35 million for tourism, which has allowed the tourism agencies to provide fresh impetus this year in terms of both product development and marketing, and to continue to promote and expand our tourism offering around the world. This new strategy to grow tourism from Britain will complement our efforts to grow tourism in a sustainable way, with its strong focus on regional growth and season extension."

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