A new Guinness Bar has opened in Dublin Airport's Terminal 1.
The new Guinness Bar Experience is takes design inspiration from various sites across the St James's Gate brewery including The Guinness Storehouse, the old Guinness bank building and the Guinness Open Gate Brewery.
The new bar is a joint collaboration between Guinness manufacturer Diageo, The Wright Group and Dublin Airport operator DAA.
Statement By Dublin Airport Managing Director
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Dublin Airport managing director Vincent Harrison stated, "As we see passenger numbers increase in Dublin Airport every day and we want to ensure that our customers have a quality food and beverage experience, with a sense of connectedness to Ireland. This new partnership with Diageo and The Wright Group offers a new and exciting experience to the travelling public before they depart Ireland."
Statement By Diageo Strategic Account Managing
Diageo strategic account manager Kevin Barry stated, "We are delighted to partner with DAA and The Wright Group to bring the Guinness bar experience and our range of brands to both domestic and international passengers travelling through Dublin Airport. The new Guinness bar will provide consumers with an opportunity to enjoy a perfectly-served pint of plain before travelling to their next destination."
Statement By Head Of Advertising Sales At Dublin Airport
Head of advertising sales at Dublin Airport Lenny Miller stated, "An Irish media first, the Guinness bar experience enables Diageo to connect with millions of consumers from all over the world, giving them the chance to enjoy a perfectly-served Diageo product from an extensive portfolio. This new bar experience will also give Diageo the opportunity to showcase their wide global footprint of their outstanding collection of brands across spirits and beer."
Guinness Announces Pilot Regenerative Agriculture Programme
The above news follows news that, according to a statement published on Diageo's website, Guinness is undertaking a three-year farm-based regenerative agriculture pilot on the island of Ireland that intends to highlight opportunities for reducing the carbon emissions of barley production, and the key outcomes of which are expected to include soil health and carbon sequestration potential improvements; enhanced biodiversity; synthetic fertiliser use reduction; enhanced water quality; and improved farmer livelihoods, with the ambition of the programme being for the barley grown to be used to brew Guinness.
The programme will start in the first phase this year with a minimum of 40 farms across spring and winter barley sowing, and as the pilot develops, many more farmers will be engaged to take part, according to the statement published on Diageo's website, which also states that a network of partners has been assembled to shape the pilot programme's design of this pilot, including technical partners and local Irish agronomists, and Guinness will work in collaboration with Irish farmers and suppliers including Boortmalt, Glanbia and Comex McKinnon to understand the most effective regenerative practices, adapted to the local context and Irish barley production's specific needs.
Diageo Next Phase Of Return To Capital Programme
All of the above news follows news that, according to a separate statement published on Diageo's website, Diageo has announced that it is starting the third phase of its return of capital (ROC) programme of up to £4.5 billion to shareholders to be completed during fiscal 23.
Diageo has entered into a non-discretionary agreement with UBS AG London Branch (UBS) to enable the company to buy back shares with an aggregate value of up to £1.7 billion, of which the repurchase of shares with an aggregate value of up to £1.4 billion will be completed by 30 June of this year, according to the statement published on Diageo's website, which also stated that this agreement started on 21 February 2022 and will end no later than 5 October of this year, and that the purpose of the repurchases is to reduce Diageo’s, and all shares repurchased under this agreement will be cancelled.
Further execution phases of the ROC programme, utilising the most appropriate mechanic of either share buybacks or special dividends depending on market conditions, will be subject to future announcements.
Additionally, the statement published on Diageo's website said that up to £1.7 billion of shares will be repurchased under this phase of the ROC programme.
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