Britain's Whitbread Open To Selling Either Costa Or Premier Inn

By Dave Simpson
Britain's Whitbread Open To Selling Either Costa Or Premier Inn

Britain's Whitbread is open to selling its Costa coffee chain or Premier Inn hotels and abandoning its original plan to spin-off the coffee business, according to a new executive pay scheme circulated to shareholders.

The FTSE 100 company said in April it planned to demerge Costa into a separately listed company within two years to "provide shareholders with an investment in two distinct, focused and market-leading businesses".

But a new remuneration policy sent to shareholders this month, and published on Whitbread's website, shows the firm is willing to consider a sale of either Costa or the hotel chain to another company instead.

Whitbread, led by CEO Alison Brittain, is overhauling its executive pay scheme to account for its new objective of separating its two main divisions. The scheme now includes a so-called performance share plan linked to delivering that goal.

Executives will be rewarding for separating the divisions "whether that is implemented by way of demerger or by way of the sale to a third party of all or substantially all of one or other of those businesses", the circular to shareholders says.


That differs from Whitbread's April announcement, when the company referred only to a Costa demerger.

A Whitbread spokeswoman declined to comment.

The company, which has a market value of about £7.7 billion, pledged to separate its main businesses after coming under pressure to do so from US activist investors Elliott and Sachem Head.

Selling Premier Inn or Costa rather than a demerger could put Whitbread's bosses at loggerheads with Elliott, which believes splitting them into two listed entities will allow the stock market to properly value the businesses, a source familiar with the matter told Reuters in April.

Elliott is Whitbread's single biggest shareholder with a stake of more 6 percent.


The activist hedge fund has already said a Costa demerger should be completed within six months, rather than the two-year timeframe eyed by Whitbread.

The spin-off plan has spurred speculation Whitbread could attract a bidder for either the coffee chain or hotel division.

JAB Holdings, the investment fund of Germany's billionaire Reimann family, has been buying up coffee businesses in recent years and bankers had considered it a possible suitor for Costa.

But JAB snapped up British sandwich and coffee shop chain Pret A Manger for about £1.5 billion last month in a move some bankers now think makes it less likely to consider an offer for Costa.

Whitbread's new pay policy will be put to an investor vote at a shareholder meeting scheduled for June 27. It will require the support of investors owning more than 50% of the company's shares.

News by Reuters, edited by Hospitality Ireland. Click subscribe to sign up for the Hospitality Ireland print edition