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Burger King Introduces New Visual Design And Brand Identity

By Dave Simpson

Burger King has introduced a new visual design and brand identity.

The fast food restaurant chain's new visual design and brand identity is its first complete rebrand in over 20 years.

Burger King stated that its new visual design and brand identity reflect recent improvements to the taste and quality of its food as a result of the removal of colours, flavours and preservatives from artificial sources from menu items, as well as a commitment to environmental sustainability.

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The restaurant chain will be rolling out a new brand logo, packaging, restaurant merchandise, menu boards, staff uniforms, restaurant signage and decor at all of its Irish branches.

Burger King said that all of its design elements have been re-imagined to better reflect the chain's new food journey.

Key Elements

The key elements of the chain's new visual design and brand identity include:

  • a new minimalist logo that pays homage to the Burger King brand's heritage;
  • a new brand colour and photography inspired by the Burger King flame grilling process and fresh ingredients, hyper textured and dialling up the sensorial aspects of the food;
  • new staff uniforms that mix contemporary and comfortable style with distinctive colours and graphics;
  • and new in-store packaging that showcases the chain's new logo as well as bold colours and playful illustrations of ingredients.

Roll-out Timeline

The roll-out of Burger King's new visual design and brand identity will start early this year and the chain is aiming to implement the new visual design and brand identity across all Irish Burger King restaurants over the next few years.

© 2021 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

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Enjoy full access to Hospitality Ireland, our weekly email news digest, all website and app content, and every digital issue.
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