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McDonald's Launches McPlant Burger

By Dave Simpson

McDonald's has announced the launch of a new burger called the McPlant.

Details

McDonald's stated that the McPlant "took over three years to develop" and that it "features a patty co-developed with Beyond Meat" that is served in a "vegan sesame bun" with "mustard, ketchup, vegan sauce, fresh onion, pickles, lettuce, tomato and vegan cheese."

McDonald's added that the McPlant "is cooked separately from other McDonald’s burgers and sandwiches using dedicated utensils."

McDonald's UK And Ireland Chief Marketing Officer Statement

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McDonald's UK and Ireland chief marketing officer Michelle Graham-Clare stated, "We're so pleased that our McPlant is now officially 'everywhere' and available for more of our customers to taste and enjoy. We saw a remarkable response to the trial period back in October and now McPlant is on the high-street, in retail parks and service stations all over Ireland so all of our customers will be able to try it. We're proud to once again be offering our customers more great-tasting options from McDonald’s. It's our same iconic taste - but plant-based."

© 2022 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

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