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China's Luckin Coffee Plans First Foray Overseas

Published on Jul 29 2019 9:00 AM in Restaurant tagged: Trending Posts / Luckin Coffee

China's Luckin Coffee Plans First Foray Overseas

China's Luckin Coffee plans to open coffee shops in the Middle East and India in its first move overseas.

Luckin, which raised $561 million in May in a US initial public offering, said that it had signed a memorandum of understanding to set up a joint venture with Kuwait's Americana Group to launch the business in the Greater Middle East and India regions, without providing further details.

"This collaboration represents Luckin Coffee's first step toward bringing its leading products from China to the world," Luckin Coffee's founder and CEO, Jenny Qian Zhiya, said in a statement.

Kesri Kapur, CEO of Americana Group which operates 1,800 restaurants and 29 food production sites in the Middle East, said the Greater Middle East and India regions provided promising prospects for expansion.

Starbucks Rivalry

Luckin has been locked in a supercharged expansion plan to unseat Starbucks as the number one coffee chain in the world's second-largest economy and aims to open 2,500 stores in China this year.

It has spent cash to offer lower prices, discounts, speedy delivery and promotions on social media, which in turn pushed Starbucks to form a tie-up with Chinese tech giant Alibaba to deliver coffee to customers.

Luckin has also expanded outside coffee, offering customers other beverages such as grapefruit cheese jasmine tea and food items, including Sichuan cold noodles with pulled chicken via its app.

News by Reuters, edited by Hospitality Ireland. Click subscribe to sign up for the Hospitality Ireland print edition.

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