Empathy Research

Four In 10 Adults Purchase Christmas Alcohol From Mid December

The last few weeks in the run in to Christmas continues to be a key occasion for alcohol purchases in the off-trade, with just over 4 in 10 (44%) alcohol b...

Almost A Quarter Of Irish Adults Consume Cider Once A Month

While overall consumption levels of cider are relatively high with almost a quarter (22%) of adults claiming to consume cider once a month or more often, t...

80% Of Irish Adults Order Take-Away Food On A Regular Basis

Take-aways play a significant role in the eating behaviour of adults, with 8 in 10 (80%) claiming to regularly order take-away food. Incidence levels of...

1 in 5 Concerned About Levels Of Sugar In Alcohol

Government plans to introduce a sugar tax has potentially large ramifications for the alcohol industry in Ireland and may give consumers something extra to...

Demand For Alternative Flavoured Ciders On The Increase

Following on from the launch of Bulmers 'Forbidden Flavours' last year, and given the plethora of flavour types available in the Cider category, the latest...

15% Of Consumers To Cut Back On Alcohol In New Year

15% of Irish consumers plan to cut back on alcohol in the New Year, with a further 3% planning to give up alcohol completely, according to the latest Consu...

A Third Of Consumers Say Tobacco Tax Hikes Will Deter Them From Buying Cigarettes

According to the latest Consumer Insight report from Empathy Research, almost a third of smokers (31%) indicated that the tax increase on tobacco in the re...

One In Five Happy With Value Offered By Eastern European Beer

1 in 5 alcohol consumers think Eastern European alcohol brands offer good value for money, according to the latest Consumer Insights survey conducted by Em...