Deliveroo, the on-demand delivery platform, launched drone deliveries in Dublin this week. Through a new partnership with Manna, a global drone delivery operator, the service is designed to improve the customer experience.
The service is based in Blanchardstown, Dublin 15, with Deliveroo conducting a test phase over the coming weeks. Deliveroo will use the initial weeks to assess how drones can help serve suburban and harder-to-reach locations, with the ultimate aim of unlocking new customers through super-fast deliveries, complementing its extensive rider network.
“Our mission is to bring local neighbourhood favourites to as many people’s doors as possible, and constantly raise the bar on the experience and service we provide, so I’m thrilled to launch drone deliveries in Dublin today,” said Carlo Mocci, chief business officer at Deliveroo.
“We’re excited to explore how drones can help us reach new customers, complementing our existing rider model and, if successful, the prospect of expanding drone deliveries across Ireland and into other markets.”
In new imagery and a video released by Deliveroo this week, a teal drone was seen making one of the first deliveries to a customer, with sushi from Musashi.
Deliveroo noted that by bypassing road traffic, drone deliveries can significantly cut wait times and reduce emissions, offering a faster and more sustainable alternative to traditional delivery methods, particularly suited to suburban locations, where Deliveroo is looking to increase its presence.
Drones will be deployed from Manna’s local delivery hub, flying at speeds of up to 80 km/h, with a flight time of as little as three minutes. Upon arrival, the drone hovers and gently lowers the food to the ground via a secure, biodegradable tether, ensuring a seamless and contact-free delivery experience.
“Air delivery is fast, clean and safe, offering a new avenue for local businesses to reach more consumers,” said Bobby Healy, CEO and founder of Manna Air Delivery.
“Manna Air Delivery is proud to partner with Deliveroo, a platform trusted by top local restaurants and eateries, to bring this innovative delivery experience to customers.”
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