Bord Bia has opened a new office in Tokyo, Japan, bringing the number of international offices it has promoting the Irish food and drinks industry overseas to 14.
Through its "Prioritising Markets – Opportunities for Growth" study, Bord Bia has identified Japan as being one of the top five priority markets for Irish food and drink exports.
Leveraging Opportunities For Irish Exporters And Producers
Bord Bia stated that increasing its resources in Japan will leverage opportunities for Irish exporters and producers to build their market share. The Irish food board added that this combined with the Japan EU Economic Partnership Agreement (JEEPA), which entered into force on February 1 of this year, positions Ireland’s food and drink exporters in a more competitive position in a market that places a value on the highest quality and safety standards.
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JEEPA will remove the vast majority of the €1 billion in duties paid annually by EU companies exporting to Japan, with particular advantages for agri-food exports.
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