With the 86th US Masters taking place in Augusta over the weekend, Tourism Ireland launched a new golf campaign in the United States. It includes a new 30-second ad which has been airing to a huge audience across the US on the hugely popular NBC Golf Channel.
Tourism Ireland's new TV ad can be viewed here -
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The ad will also air in the United States around other major championships this year, including the PGA Championship, the US Open and The Open, as well as around the Presidents Cup. In total, the Ireland golf ad will deliver almost 18 million household impressions (opportunities to see) in the US this year. Tourism Ireland is reminding golfers about Ireland's golf courses, where Ireland's champions – including Rory McIlroy and Shane Lowry, who finished second and joint-third at this weekend's Masters – honed and perfected their skills.
Tourism Ireland said that it was delighted to return to the Masters this year after a three-year break and hosted its "Meet the Irish" media event. The first major of the season at the iconic Augusta National was an opportunity to highlight Ireland's golf offering to the more than 100 top American golf journalists and tour representatives who attended the Tourism Ireland event. The Irish Open at Mount Juliet this summer, the return of The Open to Royal Portrush in 2025 and the hosting of the Ryder Cup at Adare Manor in 2027 were some of the key messages.
Statement By Tourism Ireland's Head Of North America
Tourism Ireland's head of North America, Alison Metcalfe, stated, "The US Masters provided an excellent opportunity for Tourism Ireland to highlight our world-class golf to top US and international golf journalists. Our message is that Ireland is open for business again and we are back delivering a superb experience for our golf visitors.
"The US golf market remains a priority for Tourism Ireland and we will continue to promote the island of Ireland as a world-class golf destination. Golf is the world's largest sports-related travel market and Tourism Ireland is working hard to drive home the message that a golfing vacation in Ireland is about much more than a round of 18 holes - the combination of our world-class golf and our unique brand of hospitality plays a key role in attracting US golfers."
© 2022 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.