General Industry

Tourism Ireland Promotes Ireland’s Golf Offering At British Masters

By Dave Simpson
Tourism Ireland Promotes Ireland’s Golf Offering At British Masters

Tourism Ireland attended the British Masters in Birmingham last week, to promote Ireland’s golf offering. Five tourism companies from Ireland joined Tourism Ireland at the event, which took place at the Belfry Hotel & Resort.


One of the DP (Dubai Port) World Tour’s annual golf competitions, the British Masters attracts thousands of spectators each year, providing a platform on which to showcase Ireland’s golf courses. Tourism Ireland was reminding golfers that the Irish Open will take place at Mount Juliet this summer, the Open will return to Royal Portrush in 2025, and Adare Manor will host the Ryder Cup in 2027.

Statement By Tourism Ireland’s Head Of Great Britain

Tourism Ireland’s head of Great Britain, Julie Wakley, stated, “Our presence at this year’s British Masters is an excellent opportunity to remind golfers that Ireland offers some of the very best golf in the world, as well as spectacular scenery and fantastic experiences. Our message is that Ireland is open for business again, and we are back delivering a superb experience for our golf visitors.

“Golf is the world’s largest sports-related travel market, and Tourism Ireland is working hard to drive home the message that a golfing holiday in Ireland is about much more than a round of 18 holes – the combination of our world-class golf and our unique brand of hospitality plays a key role in attracting British golfers.”

© 2022 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.