Boojum has introduced a new plant-based product for Veganuary 2023.
Available until the end of January, the chain’s new 100% plant-based pork Alt Pastor dish has been rolled out in all Boojum stores across the island of Ireland.
The new menu item uses plant-based meat alternative [MOCK]® pork, which is a bespoke soya and mushroom protein developed exclusively for Boojum. [MOCK]® pork is combined with Boojum’s own Al Pastor seasoning and sauce for the dish, with the traditional addition of pineapple pieces, to add sweetness.
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Harpreet Gill, founder of [MOCK]®, said, “We’re excited to collaborate with Boojum on this innovative dish for Veganuary 2023. Boojum have utilised our chef-quality [MOCK]® pork to produce something truly creative and tasty. We can’t wait for all Boojum’s customers to try it out – it’s the tastiest dish we’ve tried to date, and now a firm favourite!
“We specialise in chef-quality meat alternatives that even the most ardent meat eaters enjoy. Boojum’s [MOCK]® Alt Pastor will give people a real reason to get excited about plant-based products and reducing their meat consumption, which aligns with our mission of helping more people eat less meat.”
Paul McCullagh, marketing manager at Boojum, said, “Veganuary is an incredibly important initiative that continues to gain popularity. After finding a great partner and product in [MOCK]®, we knew we had the opportunity to create our best plant-based dish to date.
“Vegetarian meals are the second-most ordered dish in Boojum, so we are aware that many of our customers are keen to try plant-based alternatives to our traditional Mexican meal options.
“After months of product development and recipe refinement, we are confident that the [MOCK]® Alt Pastor is difficult to differentiate from the original meat-based dish, both in terms of flavour and the quality of the meat alternative. It’s smoky and sweet, with a mild chilli heat, which should appeal to vegans, vegetarians and flexitarians alike.”
McCullagh added, “At Boojum, we hope that by helping people to reduce their meat consumption this Veganuary, we can play a small part in protecting the planet and changing perceptions of plant-based products for the better.”