Vegan chef Mark Senn and his partner, Ingrida Baceviciute, who are the co-owners of Dublin's Veginity restaurant, have opened a new 100% plant-based delicatessen named Pretend on Dublin's Blessington Street.
Pretend has opened on the site of the pair's former vegan takeaway venue, Vish.Shop, in Dublin 7.
As well as being a 100% plant-based fresh foods deli, Pretend also offers a butchery service that includes handmade Pretend "meats" and other plant-based products.
Get a FREE Digital Subscription!Enjoy full access to Hospitality Ireland, our weekly email news digest, all website and app content, and every digital issue.
Pretend will also be popping up at Veginity on the last Sunday of every month, with each Sunday pop-up being a ticketed event. Tickets are available via Veginity.com.
Additionally, the new Blessington Street venue will act as the flagship store for the Pretend brand, showcasing the new restaurant wholesale arm to its business.
Statement By Senn
Senn stated, "It's taken years of hard work, research, and testing, and we’re really proud of what our little food truck has become. It’s crazy to think that only a handful of years ago you couldn’t really get a good Veggie choice anywhere, and now with Pretend we’re able to offer a complete one-stop shop, where our customers are spoilt for choice."
© 2022 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.