New Plant-Based Delicatessen Opens In Dublin

By Dave Simpson
New Plant-Based Delicatessen Opens In Dublin

Vegan chef Mark Senn and his partner, Ingrida Baceviciute, who are the co-owners of Dublin's Veginity restaurant, have opened a new 100% plant-based delicatessen named Pretend on Dublin's Blessington Street.


Pretend has opened on the site of the pair's former vegan takeaway venue, Vish.Shop, in Dublin 7.

As well as being a 100% plant-based fresh foods deli, Pretend also offers a butchery service that includes handmade Pretend "meats" and other plant-based products.

Pretend will also be popping up at Veginity on the last Sunday of every month, with each Sunday pop-up being a ticketed event. Tickets are available via

Additionally, the new Blessington Street venue will act as the flagship store for the Pretend brand, showcasing the new restaurant wholesale arm to its business.


Statement By Senn

Senn stated, "It's taken years of hard work, research, and testing, and we’re really proud of what our little food truck has become. It’s crazy to think that only a handful of years ago you couldn’t really get a good Veggie choice anywhere, and now with Pretend we’re able to offer a complete one-stop shop, where our customers are spoilt for choice."

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