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Bord Bia Launches New Digital Services To Support Food, Drink And Horticulture Sectors

By Dave Simpson

Bord Bia has launched a new suite of digital services as part of a new programme called "Think Digital" to support Ireland's food, drink and horticulture sectors as they continue to be impacted by both the COVID-19 pandemic and the challenges of post-Brexit trading.

The new digital services, which have been designed with a focus on unlocking the e-commerce potential within the sector to deliver growth, will be primarily provided through a series of virtual workshops, webinars and self-service digital marketing guidebooks.

Bord Bia said that companies can also apply for bespoke, one-to-one digital mentoring, digital project management and branding supports.

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Bord Bia added that it is encouraging all companies in the food, drink and horticulture sectors to register for its "Think Digital" services on www.bordbia.ie.

Companies can get further information about available supports by e-mailing [email protected] with questions.

Bord Bia Client Capability Manager Statement

Bord Bia client capability manager Adam Baker stated, "Diversification into new markets has been a crucial component for growth across the food industry over the last decade. Today, the growth in online shopping and grocery e-commerce offers our sector another growing, and potentially very valuable, alternative route to market. Through this new Think Digital programme, Bord Bia want to ensure that Ireland’s food industry has the requisite skills and knowledge it needs to successfully compete in a digital world.

"In addition to elevating the digital capabilities of the sector, we will be focussing on how to support and prepare companies to successfully sell on some of the world's leading online marketplaces such as Amazon, Ocado, Walmart and Alibaba. to name but a few. We are working directly with these companies to develop bespoke 'how to' guidelines for the Irish food industry, enabling them to compete at a global scale."

© 2021 Hospitality Ireland – your source for the latest industry news. Article by Dave Simpson. Click subscribe to sign up for the Hospitality Ireland print edition.

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