Dublin-based airline retail technology firm Datalex has announced the renewal of its partnership with Canadian leisure airline Air Transat.
The renewal extends Datalex and Air Transat’s existing partnership for another five years, to drive next-generation retailing, an improved booking experience and enhanced digital customer engagement, leveraging the Datalex product suite.
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Datalex will also continue to work with Air Transat as one of its key partners in extending interline/codeshare partnerships, such as those recently announced with WestJet and Porter Airlines, which create opportunities for Air Transat’s customers to connect between North America and Europe, and across North America. Codeshare and interline connections enabled by Datalex and other partners help Air Transat to deliver on the airline’s growth plans.
Datalex will also support Air Transat in extending this feature to intermodal travel, enabling the booking of trains such as the SNCF in France, for example, for further connected travel after flying with Air Transat to Paris.
Commenting on the partnership renewal with Air Transat, Sean Corkery, CEO of Datalex, said, “As the digital retail partner for Air Transat, Datalex is committed to growing and strengthening the airline’s reach, connectivity [and] digital bookings, as well as the customer experience. We are delighted to announce this renewed partnership, which ensures that we can continue to enhance Air Transat’s digital retail offering for its customers, and also to improve their travel experience.”
Bamba Sissoko, CIO, Air Transat, said, “This continued partnership with Datalex and continued evolution of our digital retailing capabilities allows us to meet the needs and expectations of Air Transat’s customers and support our progression towards truly modern airline retailing. Moreover, Datalex is a key partner in enabling our interline/codeshare expansion, which is an important growth strategy for Air Transat.”
Read More: Datalex Research Highlights ‘Digitisation Gap’ Between Airlines And Customers
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